Founder | Marketing & Content Strategist

Upnotes Music

– Planned and executed a local SEO and Google Ads strategy to increase cliental, achieving a 10% CTR with a 10% conversion rate from landing page visits.

– Designed and developed the business website using WordPress, applying conversion-focused copy and user flow to drive sign-ups.

– Produced a high-converting intro video that addressed potential user concerns, clarified value propositions, and boosted client trust and onboarding.

– Optimized all site pages with localized keywords to improve organic ranking and visibility in regional searches.

Freelance Content Creator

Future Harvest Development

– Shot and edited product videos for Amazon ads, boosting the brand’s visibility.

– Produced a promotional tradeshow video, highlighting core strengths and successfully enhancing the company’s presentation to prospective clients.

– Generated over ten pieces of original social media videos.

Marketing Coordinator

Future Harvest Development

– Increased Google Ads Sales by 277% in a calendar year (April 2023-April 2024) by generating new creative material, and targeting low competition high traffic SEO keywords.

– Increased online store sessions 54% (from April 2022-April 2023) by optimizing blogs and product pages for SEO.

– Utilized Adobe Creative Cloud to produce and edit video commercials and design visual graphics for Amazon-listed products, significantly enhancing visibility and optimizing ad performance.

Freelance Animator

Kitschco Pictures

– Leveraged the Adobe Creative Suite to design compelling title sequences, motion graphics, and animated assets that aligned with each brand’s voice and boosted overall content polish and professionalism.

– Developed animation-driven social content for Highland Shores CAS and the Drinkin’ Bros Podcast, helping them increase audience engagement, elevate storytelling, and capture new viewer interest.

– Collaborated closely with department heads to translate creative direction into data-informed, platform-optimized visual content, enhancing audience retention and reinforcing campaign goals.

Freelance Columnist

Post Media

– Edited, revised and submitted a weekly column that was published in over ten different markets including The Chatham Daily News, The Londoner, and The Brantford Expositor.

– Conducted interviews with a professional tone and networked with local organizations.

– Sample articles: 1 and 2.

Development Coordinator

Raven Banner Entertainment

– Provided detailed coverage for submitted creative material.

– Articulated strategic marketing needs to talent.

– Oversaw the script development of multiple feature films including the works, Deadshack, Trench 11, and Supergrid.

– Organized and presented meetings to managing partners regarding potential content to acquire, along with recommendations for script modifications.

Writing for Film & Television

Toronto Film School

Valedictorian.